Madison Reed has dramatically expanded its wholesale footprint over the last few years. What started as small business with Ulta grew into a very strong partnership that expanded into Ulta Beauty at Target and later into Bed Bath and Beyond. Each wholesale partner has different design criteria and ways of working. I led the charge for design with all wholesale partners for in-store planogram signage and price strips, temporary promotional end cap signage and étagère wraps, magazine spreads, and digital banners, advertisements and email content for Ulta Beauty.