Madison Reed Root Perfection Launch

Role

Art Director

Categories

Video and Post Production
Creative Strategy
Campaign and Design Direction
Photo Art Direction

Team

Sr Designer - Hayley D’Auria
Creative Director - John Maloney

Got Roots? We've got you covered—fast. Get 100% gray coverage in just 10 minutes, extending the life of your color up to three more weeks.

Root Perfection was Madison Reed’s biggest product launch of 2022. It’s a first-of-it’s kind ammonia free and cruelty free solution that can be used between salon visits . Root Perfection is an easy at-home kit that gives 100% gray coverage quickly and lasts 3 weeks.

Root Perfection had a very strong launch with sales +13% higher than forecasted in its first week.