ColorSolve Product Launch
Role
Art Director
Categories
Video and Post Production
Creative Strategy
Campaign and Design Direction
Photo Art Direction
Team
Sr Designer - Hayley D’Auria
Creative Director - John Maloney
ColorSolve™ Customizable Shampoo + Conditioner
Your hair has needs. (Don’t we all?) Maybe it needs moisture every day, volume, strength, or help fighting frizz? That’s why we created ColorSolve, a line of shampoo and conditioner designed to respond to the needs of your hair type and hair color. You can even add a shot of ultra-concentrated blonde, brunette, or red pigment to your shampoo to truly customize your hair care, maintaining vibrancy and reducing color fade.
The ColorSolve Launch was incredibly successful with +86% more units sold than planned in the first month.
Launch Video
Website Launch Assets
Product Detail Page and PDP Images
Bond Building Shampoo and Conditioner Benefits
Bond Building Description
Bond Building Before and After
Bond Building Before and After
Daily Moisture Shampoo and Conditioner Benefits
Daily Moisture Description
Daily Moisture Before and After
Daily Moisture Before and After
Total Volume Shampoo and Conditioner Benefits
Total Volume Description
Total Volume Before and After
Total Volume Before and After
Frizz Away Shampoo and Conditioner Benefits
Frizz Away Description
Frizz Away Before and After
Frizz Away Before and After
Launch Emails
We were able to send customized emails to existing customers based on what they previously told us about their hair.
On Shelf Merchandising at Ulta
Before and After Videos
Product Photography
